About
In an era defined by mass-driven fashion and disposable trends, British-born designer Surinder Francis envisioned a deliberate turn toward slow luxury. Scarves by Franci was established to steer accessory design back to its most intentional roots: creating meaningful, heirloom-quality pieces designed to last a lifetime. By prioritising thoughtful, small-batch production, we invite our clients to step away from the fast-fashion cycle and embrace conscious, enduring refinement.
Driven by a profound appreciation for global landscapes, our premium collections trace distinct visual narratives from across the world. We translate the vibrant, geometric energy of the Hong Kong night skyline and the raw, breathtaking colour palette of Peru’s Rainbow Mountain into timeless, wearable art. Each scarf offers an enduring sense of sophistication and quiet confidence, beautifully wrapping the wearer in unparalleled warmth, texture, and character.
In The Press
Flying Solo Paris Fashion Week — April 2022 Runway
"In the age of fast fashion and 'throwaway' consumerism, British born founder of Franci, Surinder Francis, has steered the brand in the opposite direction to a slow fashion, long lasting luxury accessory brand... Each scarf is a showcase of authenticity, purity and integrity." — Fashion Week Online
British Vogue — November 2021 & December 2020 Issues
"FRANCI scarves offers a contemporary, luxurious, and ethical fashion accessory for men and women... translating to the wearer an air of refinement, elegance, and modernity.”
What We Stand For
Conscious Luxury
Our brand ethos is firmly anchored in transparency, ethics, and long-term purpose. We actively align our daily operations with United Nations Sustainable Development Goals 1, 12, and 15. This commitment drives us to continuously minimise our environmental footprint, support regional communities, and actively protect the vulnerable wildlife that provides our precious raw fibres.
Artisan Heritage
We work exclusively with the world's finest pure natural cashmere and premium alpaca. Every piece is hand-woven by master artisans who proudly safeguard centuries-old regional techniques. This deep intergenerational craftsmanship ensures that every single scarf stands as a pristine, authentic showcase of pure structural integrity, structural beauty, and unmatched timeless elegance.
Timeless Refinement
Designed to transcend fleeting seasonal fashion cycles, a Franci scarf offers an enduring sense of sophistication. By pairing classic silhouettes with the exceptional quality of rare, sustainable fibres, we create heirloom accessories that invite the wearer to step away from mass consumerism and embrace a lifetime of quiet confidence.